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'Order'ly Product Branding
By Lisa Zubak

Product branding has come a long way since cowboys branded their cattle to tell them apart from their neighbors'. Virtually everything can be branded now-a-days, but having the brand and the product is only half the battle. Conveying a customer's branding requirements to your vendor can be quite a complicated process. Doing it well can ensure a happy customer and can potentially mean repeat orders. That's where you, the distributor, can take advantage of ProfitMaker's and ASI SmartBooks' file attachment capabilities.

By attaching artwork file information to your purchase order, you will be able to email all of the necessary information your vendor needs to fulfill your purchase. In addition, you can visually display a thumbnail image of the logo on your purchase order. This is just one more way to confirm your customer's logo to your vendor.

And it's not just artwork that you can attach to your purchase order. You can attach product specifications and other important information as well. You can get the correct branding information into the hands of your vendor when they need it. This will cut down on errors, and get the product into your customers' hands more quickly and more effectively. This will save you time and money and create a happy customer.

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